Our students continued work with NOLA, Irreconcilable Differences and I Heart Hamas. Today was NOLA's first discussion panel with representatives from Greenpeace as well as authors. Several people stayed after the show to hear the discussion, which was mediated by NOLA star, Toby Manley. Earlier in the day, Fringe University held its University Professors meetup at Gryphon Venues, while some of the students who were delayed got the chance to see "How to Sell
Fringe Central is the go-to locale for seminars and coffee.
Fringe Central proved to be a wealth of information, coffee, and free WiFi! Zach, Sam, and Jacob Merinar (the first of our delayed students to arrive) attended the first seminar of our festival run, "How to Sell a Show", a definitive guide on how to best utilize the services offered by the Media Management sector of the Fringe Society. Panelists included Sheridan Humphries, independent PR for C Venues, Peter Shaw, Editor of Broadway Baby, Paul Levy, Editor of Fringe Review, and Valerie Potter, an independent press agent with loads of Fringe experience. The panel was mediated by the Fringe Society's Media Manager, Andrew.
The panel discussed candidly the madness of the Fringe as it relates to effectively publicizing your show. It can be easy to get lost in the mix when you're trying to be heard over 2,700 other shows, but the panel outlined numerous ways to get the most bang for your buck at the festival.
Some of the subjects included:
- Holistic Marketing
- Fringe's Meet the Media
- Flyering Do's and Don't's
- Writing a Press Release
- Social Media Integration
- Discussion surrounding Stuart Lee's Guardian article on Fringe venue politics.
All in all, the event offered practical insight into the world of marketing, and the panel fielded questions for about as long as they lectured. They were personable, professional, and eager to help each and every member of the audience.
Fringe U Interns '12
Zach Blackwood and Samantha Hesslein are juniors in Drexel's EAM program completing volunteer work to fulfill Drexel University's experiential learning requirements.