On Sunday the 11th we attended a workshop led by Scottish producer Frodo McDaniel. After he briefly joked with the crowd about having the name “Frodo,” he began the session. Frodo is currently producing five shows at the Fringe and is also here looking for shows to produce in the future. Specifically, Frodo looks for circus and cabaret, but he gave us helpful tips for all types of artists to use when finding a producers.
Frodo stressed that the most important thing for an artist to have ready is the pitch for their show. It is important to explain what your show is about in two lines. He said producers do not want to hear the entire plot in a pitch; just the general information of what the show is about. As an artist, it is important to always have a flyer, press release and business card on you. This is especially important at the Fringe because you are always meeting new people who could potentially help you.
At the Fringe, a producer can help an artist with several things. A producer manages your budget, logistics, rehearsal space and anything else that keeps you from focusing on your show. Using a producer while at the Fringe will help the artist to spend more time making their show the best it can be and it is an overall good investment to make. While the price varies by the producer, the average price a producer will charge at the Fringe is 1000 to 2000 pounds for the month. While this does not fit into everyone’s budget, a producer is worth the money if you can afford it. Overall, Frodo’s insight on presenting to producers was very informative. He gave everyone the knowledge they will need if they want to get the attention of a producer.