August first was the first time we entered the place we would be taking all of our fringe workshop classes for the remainder of the term. So new to Fringe Central completely, we followed Andrew and Xela to get our tickets for this free workshop. Running late, I didn’t know the topic of the talk until Andrew handed me my ticket for admittance into the workshop. As I descended the tiered classroom seats of the large bright classroom usually used by the university of Edinburgh I read the ticket’s title “Reaching the World; Live Streaming Cultural Events by Inner Ear.” This is a topic I am familiar with, having viewed livestreamed concerts of a few of my favorite band’s concerts I could not afford to attend, but was eager to learn more about how the festival fringe may be using livestreaming platforms. Soon after sitting down an employee came around to get all of our emails and informed us that the workshop itself was going to be livestreamed on the company’s website.
Then the leader of the talk began the workshop and the rest of the hour talk was filled with information on the presenter’s company, Inner Ear, and what they do, along with discussing many of the other options available for live streaming and event recording to reach further audiences. This talk provided thorough examples of places and ways to stream events as a promotional tool to reach audiences who may not be able to physically attend your show. One thing I took away from the talk that I had never thought of before is the possibility for companies, bands, or shows to make money off of something they never would have before through live streaming would be to charge a small fee for fans to live stream their rehearsals. This offers fans a more intimate chance to be a fly on the wall in their favorite band’s life for a bit, and generates the band even more profit for something they have to do anyway. After the discussion most of us students agreed that we wished the talk focused specifically more on how creators in the fringe were using streaming platforms with their performances here. Yet I still believe it was a good talk for participants and newcomers to attend so they could take advantage of all the different opportunities live streaming provides.