By: Chelsea Liller
Social Media 101 was a workshop in Fringe Central 1 hosted by two of the Edinbrugh Fringe Festival’s social media personnel. The workshop informed each of the artists about how to manage their Instagram, YouTube, Facebook and Twitter accounts.
Instagram was the first topic. The Fringe personnel informed us that the Instagram audience can be tough so you should only post one photo a day and use lots of hashtags so people can find your pictures and “like” them. The Instagram photo of the day should provide a backstage visual of you’re an artists’ show. The picture should tell a story through imagery. Iconasquare is an application that informs you on what hashtags and pictures were most popular. With this application, the artist can decide on a time of day that works for the most “likes” and what hashtags get their photos seen.
Social Media 101 was a workshop in Fringe Central 1 hosted by two of the Edinbrugh Fringe Festival’s social media personnel. The workshop informed each of the artists about how to manage their Instagram, YouTube, Facebook and Twitter accounts.
Instagram was the first topic. The Fringe personnel informed us that the Instagram audience can be tough so you should only post one photo a day and use lots of hashtags so people can find your pictures and “like” them. The Instagram photo of the day should provide a backstage visual of you’re an artists’ show. The picture should tell a story through imagery. Iconasquare is an application that informs you on what hashtags and pictures were most popular. With this application, the artist can decide on a time of day that works for the most “likes” and what hashtags get their photos seen.
YouTube is hard to get right. The Midnight Beast, who has 500,000 subscribers on his YouTube channel gave some tips on how to get it right. He stated that he does a routine of posting a new video very Monday so it creates a routine for the audience. Youtube should be short, entertaining content. Artists should try to establish partnerships with Youtube stars for promotion.
Facebook is the page for your show, yourself as an artist or the production company. If your show isn’t moving and only shows at the Fringe, it isn’t a good idea to have a Facebook page because you’ve lost your fan base after the month of Fringe. Facebook is difficult to build a follower base, but it is cheap and easy to advertise so take advantage of that.
Twitter accounts should be public, “there is no reason on earth to have a private twitter”, says the Fringe social media personnel. If your account is private, hashtags aren’t useful. On Twitter artists should be social meaning they should respond to people, favorite and retweet. The Thomas Clifford Show informed the other artists that a hashtag should be made for your show and a hashtag should be checked to make sure it isn’t used for anything else before it is established as your hashtag.
Finally, have the Twitter, Facebook, YouTube and Instagram account links on your artist website.
Facebook is the page for your show, yourself as an artist or the production company. If your show isn’t moving and only shows at the Fringe, it isn’t a good idea to have a Facebook page because you’ve lost your fan base after the month of Fringe. Facebook is difficult to build a follower base, but it is cheap and easy to advertise so take advantage of that.
Twitter accounts should be public, “there is no reason on earth to have a private twitter”, says the Fringe social media personnel. If your account is private, hashtags aren’t useful. On Twitter artists should be social meaning they should respond to people, favorite and retweet. The Thomas Clifford Show informed the other artists that a hashtag should be made for your show and a hashtag should be checked to make sure it isn’t used for anything else before it is established as your hashtag.
Finally, have the Twitter, Facebook, YouTube and Instagram account links on your artist website.