We went back to Fringe Central for a seminar on how to get the right people into your performances. Generally, they meant promoters, producers, tour managers, and publishers. Mike Hall, from the BBC was present as well as the producer, Frodo McDaniel, Francesca Clark from Pleasance, and Louise Callow. They discussed with us how it is that promoters actually go about finding shows. They don't like flyers, and are specifically concerned with word-of-mouth with regard to their choices. They have a strict timeline and like to be contacted one or two months before the festival about what you're doing and why they should be interested. They insist on targeted communication, and will ignore blanket email blasts. They like to be contacted via twitter, but once again, in a targeted manner.
They reiterated the importance of a good image, but Mike from BBC insisted that BBC does not care about your flyer or branding.
An interesting section was the importance of your "cigarette pitch", a short, concise description of your work that would have someone interested by the time they finish their cigarette. This is important because a lot of the promoters frequent pubs as locations for scouting new work. They specifically mentioned Traverse Bar, Udderbelly, and Summerhall as locations to meet producers.
They reiterated the importance of a good image, but Mike from BBC insisted that BBC does not care about your flyer or branding.
An interesting section was the importance of your "cigarette pitch", a short, concise description of your work that would have someone interested by the time they finish their cigarette. This is important because a lot of the promoters frequent pubs as locations for scouting new work. They specifically mentioned Traverse Bar, Udderbelly, and Summerhall as locations to meet producers.
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