They reiterated the importance of a good image, but Mike from BBC insisted that BBC does not care about your flyer or branding.
An interesting section was the importance of your "cigarette pitch", a short, concise description of your work that would have someone interested by the time they finish their cigarette. This is important because a lot of the promoters frequent pubs as locations for scouting new work. They specifically mentioned Traverse Bar, Udderbelly, and Summerhall as locations to meet producers.