The panel discussed candidly the madness of the Fringe as it relates to effectively publicizing your show. It can be easy to get lost in the mix when you're trying to be heard over 2,700 other shows, but the panel outlined numerous ways to get the most bang for your buck at the festival.
Some of the subjects included:
- Holistic Marketing
- Fringe's Meet the Media
- Flyering Do's and Don't's
- Writing a Press Release
- Social Media Integration
- Discussion surrounding Stuart Lee's Guardian article on Fringe venue politics.
All in all, the event offered practical insight into the world of marketing, and the panel fielded questions for about as long as they lectured. They were personable, professional, and eager to help each and every member of the audience.